A mission statement is more along the lines of ‘how’you are going to achieve your vision. It should be short, concise, and meaningful but leave people in no doubt as to what you/your company stands for and what you are setting out to achieve and how.
There are some fabulous examples of mission statements on the internet and I recommend checking some of these out to help you draft your own.
Again, it’s good to get your people involved in this area—ask them what they perceive to be the aims, goals, and objectives of the business. You need to capture the essence of your business in one or two sentences and this is not easy. It really can be quite a
challenge.
For projects such as these I find it’s best to write down phrases and words that you feel are relevant and then try to bring the important ones together. Look at what your business does for its customers, its employees, and the community at large, as this will help you. Try to look at things from a different perspective—why is your business unique and what do you do differently?
How do you stand out from the crowd? If you can identify these things, they will be the areas that will excite and motivate people, and give them specifics to focus on. Think about your profit drivers and the things you need to focus on to ensure your business is thriving.